inicIA
Studio

We're not an agency.We're infrastructure.

We design and build the systems, experiences and authority that let a real estate company sell more, run leaner and grow with more control.

Founders

Three connected disciplines shaping real estate growth, operations and experiences from end to end.

Portrait of José Adrián Ortiz, co-founder of INICIA

José Adrián Ortiz

Co-founder — Strategy, AI & Operations

A business administrator specializing in artificial intelligence, sales, hospitality, operations and property management. He connects strategy, technology and execution to turn complex operations into growth systems.

Portrait of Adriana Ortiz, co-founder of INICIA

Adriana Ortiz

Co-founder — Luxury Real Estate & Marketing

An attorney with experience in commercial and maritime law, artificial intelligence, luxury real estate, Venezuelan pre-construction and marketing. She leads commercial strategy, positioning and the sales experience.

Portrait of Mary García, co-founder of INICIA

Mary García

Co-founder — Concept Design & Interiors

She directs each project's aesthetic vision through interior design, furnishing empty apartments, concept development and visual direction. She coordinates with architects and brings experience across construction, commerce, materials, techniques and textures.

01

Lead generation and capture

Pipeline stops depending on luck.

  • Acquisition campaigns
  • Intelligent websites
  • Funnels and lead magnets
  • Content and email
02

How they sell

The sales conversation becomes a system.

  • CRM and automated follow-up
  • Sales presentations
  • Commercial experiences
  • Systems for realtors and developers
03

How they show up

Perception is designed, not improvised.

  • Renders and pre-construction
  • Photography and video
  • Hyper-real AI clones
  • Executive presence
04

Authority

You stop competing on price.

  • Positioning and narrative
  • Public relations and press
  • TV, radio and podcasts
  • Project launches
05

Intelligence and automation

AI is the engine. Not the product.

  • Operational automation
  • Data and attribution
  • Internal agents
  • Decisions with context

Who we serve

  • Established real estate companies
  • Developers and builders
  • Top producers and teams
  • Firms entering their next chapter

How the relationship evolves

Today

INICIA builds projects and systems.

Then

INICIA transforms critical parts of the business.

Eventually

INICIA operates as the company's outsourced Growth Office.

AI is the engine. Not the product.