01INICIA
Lead generation and capture
Pipeline stops depending on luck.
- Acquisition campaigns
- Intelligent websites
- Funnels and lead magnets
- Content and email
Move your cursor: the network responds
You're selling more than ever.
And still, everything runs through you.
That isn't scale. It's a ceiling.
Leads go cold
Answered and qualified in seconds, 24/7.
Everything depends on you
Systems that sell when you're away.
Lost conversations
One operation where nothing slips.
An exhausted team
AI does the repetitive work; your people close.
Sales · Operations · Experience · Authority · AI
Your real estate companyrunning as one system.
We connect your sales, your operation and AI into a single infrastructure: more closings, less friction, a company that no longer depends on heroes.
For real estate companies already selling and ready to operate as a system.
5
connected layers in one infrastructure
4
stages from diagnosis through operation
3
founding disciplines working as one team
1
strategic partner instead of isolated vendors
See how it works
Twelve minutes to understand the entire system
We walk through the five layers, the order they get built in, and what a real estate operation looks like once it stops depending on people and starts depending on a system.
Book your diagnosisThe INICIA system, explained from end to end
12 min
Founders
Meet the studioThree connected disciplines shaping real estate growth, operations and experiences from end to end.
José Adrián Ortiz
Co-founder — Strategy, AI & Operations
Adriana Ortiz
Co-founder — Luxury Real Estate & Marketing
Mary García
Co-founder — Concept Design & Interiors
How we begin
From friction to continuous growth
A clear process for deciding what to build first and tying every improvement to the business.
- 01
Diagnosis
We find where time, attention or revenue is being lost.
- 02
Architecture
We define the sequence, priorities and measures.
- 03
Build
We design and implement the layers the operation needs.
- 04
Operate
We measure, refine and return control to the team.
One infrastructure
Five layersworking together
01INICIA
Lead generation and capture
Pipeline stops depending on luck.
- Acquisition campaigns
- Intelligent websites
- Funnels and lead magnets
- Content and email
02INICIA
How they sell
The sales conversation becomes a system.
- CRM and automated follow-up
- Sales presentations
- Commercial experiences
- Systems for realtors and developers
03INICIA
How they show up
Perception is designed, not improvised.
- Renders and pre-construction
- Photography and video
- Hyper-real AI clones
- Executive presence
04INICIA
Authority
You stop competing on price.
- Positioning and narrative
- Public relations and press
- TV, radio and podcasts
- Project launches
05INICIA
Intelligence and automation
AI is the engine. Not the product.
- Operational automation
- Data and attribution
- Internal agents
- Decisions with context
Your AI systems respond in seconds, not hours.
78%
of customers buy from whoever responds first
Industry benchmark
7x
more likely to qualify a lead by responding within the first hour
Harvard Business Review, 2011
21x
more likely to qualify by reaching out in 5 minutes vs 30
MIT / InsideSales, 2007
23%
of companies never respond to a lead at all
Harvard Business Review, 2011
We document how your company operates so your team and your AI run on the same standard.
Selected work
View all
The short version
Sales, automation, commercial experience, content and positioning — connected. Not five vendors. One strategic partner.
Systems/Experiences/Authority/AI/Systems/Experiences/Authority/AI/
Real client reactions